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Siddharth Peeyush
They Made You Buy It
Why did you buy that? Really — why?
You walked in for one thing and walked out with five. You "had to have" the limited edition. The ₹999 price felt like a steal, even though it's basically ₹1,000. None of that was an accident.
They Made You Buy It pulls back the curtain on the hidden psychology brands use every single day to shape what you want, what you pick, and what you pay. From the colours on the packaging to the price tags, the shelf positions, the "only 2 left!" warnings, and the influencers in your feed — you'll discover the exact tricks at work and, more importantly, how to see through them.
Inside you'll learn:
• Why luxury brands never hold sales (and why it makes you want them more)…
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