Published books

Most freelance proposals fail before the client even reaches the price—usually because they focus on your process instead of the client’s decision.
Written by Carla David, this practical, research-based guide draws insights from behavioral psychology, pricing strategy, and thousands of real client debriefs to give you a repeatable system for winning work.
Inside You’ll Learn:

• The 6 Reasons Most Proposals Fail: Learn why opening with yourself or being vague kills your chances instantly.
• Pre-Proposal Qualification: Use the 15-minute discovery framework and go/no-go rules to stop wasting time on bad leads.
• The 7-Part Proposal Anatomy: Step-by-step guidance on structuring everything from project summaries to terms and signatures.…