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Over the past several years, the creator economy has transformed the publishing landscape, changing how writers sell books, earn income, and reach readers. With the rise of BookTok and creator platforms like Substack, self-publishing is no longer seen as a fallback for authors who “didn’t make it” in traditional publishing. More writers are successfully marketing and selling their books independently by building audiences on social media instead of relying on publishing houses.
A direct relationship with readers, combined with a growing range of creator tools, allows writers to build sustainable income from their books. That makes revenue diversification an increasingly important topic for authors.…